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Happy Howl food is cooked in small batches in a USDA-grade kitchen and goes through a strict testing process from a certified third-party for quality assurance before it ever leaves their facility. It's not kibble, dried jerky food, frozen or fake in any way whatsoever. It's real food. Period. They go the extra mile so you can feel confident that you are feeding your dog the highest quality dog food on the market. All Happy Howl food exceeds AAFCO standards for complete and balanced full meal plans for all life stages; including puppies, adult, elderly dogs, and dogs over 140 lbs. In addition, all of Happy Howl's food is made with 100% human grade ingredients.